The Most Common Reason Why Business Owners Fail to Capitalize on their Exit Opportunity

Posted by Jason "Wally" Waldron

January 14, 2023

Allow me to ask you a question.  By asking you this question, you will be able to get more value out of your business and move faster toward your ultimate goal. By answering this question for yourself, you’ll be programming your subconscious toward your next level of success.

The question is this: If we were meeting here three years from today, looking back over those three years, what would have had to happen in your life, both personally and professionally, in order for you to be really happy with your results?

Take a moment and let that sink in. And answer the question for yourself.

Successful executives and entrepreneurs are constantly looking 3-5 years ahead and planning for it.

However, staying focused and true to your own success path is not easy. Why? Because every day there are many roadblocks and temptations put in your way that can throw you off of your own goals.

How can a successful businessperson stay focused and ensure that they aren’t getting caught up in the next big thing, the next “disruption,” the next “bright shiny object,” or the next opportunity to chase?

How can a person sift between what is signal and what is noise, then determine what is real and valuable, and what is just another temporary trend and buzzword?

You start by beginning with the end in mind.

Most business owners today never make it to their goals; some don’t even set goals. It bears consideration.

Why do some people make it and some people don’t?

The real reason is startlingly simple. Executives and entrepreneurs are often much too close and emotionally involved with every aspect of the business. It’s tough for them to identify problems that can either be solved or turned into great opportunities which are present in nearly every business. You’ve heard the saying, “They couldn’t see the forest for the trees.”

As an owner, perhaps you are too close to the problems. Perhaps you don’t have the creative juices flowing that are needed to stoke the fire of the next levels of growth. Perhaps you simply have created organizational bad habits that need to be eliminated. Perhaps you can’t see the forest.

When Exitology™ is brought into a business, new opportunities emerge almost immediately.  Often with some simple actions and a new perspective, sales and profits explode. And costs can be slashed, which of course increases profit margins, and supports the increase in your company valuation.

What if you could view your business with fresh eyes and without deep emotional involvement?

This is why I created Exitology™.

With Exitology™, it can be surprisingly easy for you to uncover business opportunities, define your end game by answering your Ultimate Question, find your company’s natural balance, and—most importantly—cash in.

Jason “Wally” Waldron is the secret weapon behind owners, founders, and CEOs of B2B companies who use his unique profit acceleration strategies to grow faster and maximize the value of their business. When these owners feel trapped in their businesses, he applies Exitology™ so they can buy back their time and freedom. He’s published a book on how to profitably grow to exit your business in the next 3-5 years. Grab your copy here.