Jason “Wally” Waldron, founder and CEO of Exitology, and his team are the secret weapon behind owners, founders, and CEOs of B2B companies who use his unique profit acceleration strategies to grow faster and maximize the value of their business. When these owners feel trapped in their businesses, he applies Exitology so they can buy back their time and freedom. He lives in the mountains of Evergreen,Colorado, with his wife and two children.
The Exitology team spans far and wide across the business growth a nd scaling spectrum. Our core team is located in various locales throughout the United States of America. In addition to our core team, consisting of our client success leaders, our project success leaders, and a vast network of proven, vetted resources, we also employ tactical subject matter experts and our talent bench as the business case evolves.
Humble (Willing to be honest, and learn from successes and mistakes.)
Human (They are authentic and respectful.)
Hungry (They are hungry and will attempt to work themselves out of a job and in doing so will add so much value they’ll make themselves indispensable.)
Heart Strong (They have heart and will go the extra mile because they CARE)
Honed In - (They are clear on your vision, your direction, and they are clear on how to help our clients achieve their vision)
We believe Creating Conscious Business Growth Is Our Highest Calling. As such, we act as business Growth Catalysts, as we help your vision come forth.
How You Think Is Everything (Remember WHY)
Always Add Value (Retainer + Success Fee)
Growth From Profit (Reinvest Prudently)
Kaizen (Continuous Improvement)
“Aces In Their Places” (Help People Be Their Best Self)
Environment For Success and Employee Growth
Persistence (Action)
Leave Everything Better than You Found It (Innovate)
Trust Your Gut (Honesty & Dependability)
Boundaries and Focus (Circle Of Control)
Clearly define value and clarity of outcomes.
Understand that Progress Is More Important Than Perfection.
Understand that Effective is More Important than Perfect.
Understand that Outcome is More Important than Perfect.
Remember that Strategic Alignment is More Important than Perfect.
We attempt to work ourselves out of a job...and by doing so often become indispensable.
We believe the only appreciating asset in the company is our people, so we work to develop our team, so we can better serve our clients.
What it is: Business Growth strategy. Continued consulting on “What and Why” you are doing what you’re doing, in service of your vision.
Why it matters:Clarity and expertise that you don’t have in-house are brought to bear. This helps ensure the execution part of the engagement is aligned with your best interest.
Benefits: Accelerated success.
What it is: Workflow Support. We build your workflows, document your processes, and create your foundation for your Backoffice.
Why it matters: You and your team have a one-stop location to work from and get support from. As we build these processes, your time is spent in your most valuable areas (zones of genius) and you can bring on team members as needed to follow and leverage these processes.
Benefits: Clear workflows, and a platform to build and scale from.
What it is: A tracking framework built and collaboratively maintained with your team.
Why it matters: “The numbers don’t lie!”
Benefits: What gets measured, gets managed, and can be improved.
What it is: A remote or in-person in-depth strategy meeting with all stakeholders.
Why it matters: Often, business people are too close working “in” the business, to work “on the business”.
Benefits: A 30,000-foot objective view of the business with clarified, improved execution roadmaps going forward.
What it is: Access to our team as needed to ensure your success.
Why it matters: We are a strategic growth partner for you so we are here to support your success...
Benefits: Knowing that our team is here to support you.
What it is: Strategic quarterly review of 3-5 year vision, and then into 90 days “what’s working/not working/what needs to change”.
Why it matters: Tracking against your goals, versus the reality of what is happening (via KPI tracking), and clear direction going forward is how success is created.
Benefits: Accountability and appropriate course correction are what keep everything on track.
What it is: Organic website traffic.
Why it matters: Targeted, inbound lead flow, which drives revenue. (Pull)
Benefits: This is one area where new clients can come from. This is a high-quality source of new traffic because it’s a high-trust experience. This creates a competitive moat that separates and protects your market share from competitors.
What it is: We support you in publishing your content in a non-digital format.
Why it matters: This allows you to reach an audience, such as baby boomers, who don’t rely solely on digital platforms, expanding your reach and audience size.
Benefits: You tap into a broader demographic by engaging with those who aren’t strictly digital, increasing your visibility and influence.
What it is: We provide support in identifying and implementing strategies that position you as exclusive and highly sought-after.
Why it matters: People are naturally drawn to what they can't easily access.
Benefits: This approach sets you up for success by establishing you as a standout leader in your industry.
What it is: Your team networks with their base; our team supports you through workflows and tech support to ensure your marketing director is funneling those leads through your system.
Why it matters: This increases accountability on your sales team and it closes more deals for you.
Benefits: Faster-closed deals, same amount of work for team, brings forth profits.
What it is: You and your team are interviewed in-depth about all aspects of your messaging.
Why it matters: This is the foundation of our understanding of language patterns to ensure all of your marketing and content is aligned and working for you to close more deals.
Benefits: Language and emotional triggers that you can use in all aspects of sales and marketing, forever.
What it is: Content written and posted on two blogs or forums of your choice.
Why it matters: Increases your presence and sets you up as an expert in your field.
Benefits: Provides positioning and social proof as someone looks for your company online.
What it is: Our team helps you identify podcast guest opportunities by leveraging strategic networking and streamlined workflows.
Why it matters: Appearing as a guest positions you as an authority in your field while connecting you with your ideal, profitable audience.
Benefits: You'll gain expert positioning and valuable social proof by featuring on trusted, well-established platforms.
What it is: Your content posted regularly on two social media channels of your choice. Weekly contact management is included.
Why it matters: Increases your presence and sets you up as an expert in your field.
Benefits: Provides positioning and social proof as someone looks for your company online.
What it is: Trust building, automated follow-up email marketing sequence.
Why it matters: The technical implementation of your automated email drip sequence, sent out to your list of leads you can build and draw from again and again; very often your highest ROI marketing initiative is based on our past experiences and marketplace stats.
Benefits: Average 4,300% ROI per direct marketing association.
What it is: We amplify your existing content across a variety of platforms.
Why it matters: This saves you time and frees up your resources, allowing you to focus on planning your ideal exit.
Benefits: Your resources are maximized, ensuring you're getting the most value and impact from your efforts.
What it is: A booklet, book, or report, written in such a way to educate the prospect on what your program is, how it can benefit them, and how they should consider moving forward.
Why it matters: It helps readers understand any issues, solve a problem, and make a decision about how to proceed (hint: they should work with your company).
Benefits: Shorten the time to sales/conversion.
What it is: Expert positioning presentation that informs your qualified leads about the marketplace complexity and presents your company’s philosophy on the matter.
Why it matters: It helps your qualified leads understand their problems better and allows you to educate them on why your company’s offerings are a good fit for them.
Benefits: Shorten the time to sales/conversion.
What it is: A kit, including scripts and any other offline brochures, etc. that you can deploy across strategic partners and possible referral sources.
Why it matters: Referrals are a very fast and proven way to generate business; the referral kit makes it seamless and makes it a campaign, rather than an event.
Benefits: Create more leads, shorten the time to sales/conversion
What it is: We help you connect with companies or individuals who share your vision and offer complementary approaches.
Why it matters: This partnership allows you to expand your reach across multiple platforms, positioning you directly in front of your ideal, profitable prospects.
Benefits: You'll gain access to pre-qualified leads through those connections while establishing yourself as a credible and trusted expert in your field.
What it is: Your content from whitepapers, articles, emails, etc. deployed across channels such as your website, LinkedIn, Medium, and industry publications, etc.
Why it matters: It helps readers understand an issue, solve a problem, and make a decision about how to proceed (hint: they should work with your company).
Benefits: Provides positioning and social proof as someone looks for your company online.
What it is: Technical buildout of your email marketing automation.
Why it matters: Building this correctly gives you massive time leverage
Benefits: Ability to leverage a small list to generate big profits.
What it is: Keep the website up to content, structure, and technical specifications for the current online specifications.
Why it matters: It’s foundational for your online presence, including SEO; it’s where your clients will look for you; it’s one of your major channels to tell the brand story to B2B clients.
Benefits: Shorten the time to sales/conversion.
What it is: A redesign and reimplementation of your website.
Why it matters: A modern user experience (UX) and user interface (UI) that aligns with your buyer’s journey is an expectation in today’s marketplace.
Benefits: Appearing on par or better than your competition. Removing barriers to entry to the sale.
What it is: High value, interested, B2B leads for your offers.
Why it matters: Your sales and marketing team no longer has to work to generate lists of people who are in your target market and are showing buyers’ intent. Instead, they simply have to work on the lists that are provided to them.
Benefits: Shorten the time to sales/conversion. Increase revenue per lead. Lower cost per lead.
What it is: Optimized LinkedIn Profiles.
Why it matters: People search the website, search for your reviews, and search LinkedIn to see who you are.
Benefits: Shorten the time to sales/conversion
What it is: Systematic outreach to your target market leads lists on LinkedIn.
Why it matters: Your leads are available and easily found on LinkedIn. As you do direct outreach, you’re also building an audience list for your content and follow-up.
Benefits: Regular leads are generated for your sales team to demo and close. A growing audience of your target market to expose your messaging to.
What it is: We provide non-digital sources for generating leads.
Why it matters: Your sales team gains access to high-quality leads across multiple channels, not just digital ones.
Benefits: Ensures you have a comprehensive approach by leveraging both digital and non-digital lead sources for maximum coverage.
What it is: A pixel that gives you access to the identities of a large segment of your website visitors.
Why it matters: 90% or more of website visitors typically bounce. This technology creates another list of interested parties for you automatically.
Benefits: Gain access to 30-70% of your website visitors’ identity graph, without them having to opt-in, and be able to follow up with them.
What it is: Bringing together your business growth strategy to the end game of your exit.
Why it matters: 2 out of 10 business owners who desire to exit, won’t. Out of those who do, 75% experience profound regret one year later. We are taking a stand for you and your legacy.
Benefits: Achieving the exit of your dreams, on your terms.
What it is: Monitoring individual rep performance to identify areas for improvement and reinforce behaviors that lead to success.
Why it matters: to help salespeople improve their performance by teaching them new skills and assisting them in overcoming roadblocks that stand in their way.
Benefits: continuous improvement and development of the sales team. As your team members grow, so will your company.
What it is: a form of coaching that focuses on improving and optimizing business operations. We work closely with individuals or teams responsible for various operational functions to identify challenges, set goals, and develop strategies for improvement.
Why it matters: Effective operations coaching will enhance efficiency, productivity, and overall performance.