The numbers always tell the story.

To close your Wealth Gap, Profit Gap, and Value Gap—and move toward the future you want—you need to track what matters most.

Every Exitology client gets a custom dashboard that holds them accountable to their numbers and goals.

Here are the 7 key metrics we use to grow toward a profitable exit:

  • Leads generated (marketing/sales)
  • Conversion rate (marketing/sales)
  • Customer retention rate (conversion/operations)
  • Transactions per customer (conversion/operations)
  • Average price per transaction (conversion/operations)
  • Variable costs (operations)
  • Fixed costs (operations)

These all point to one number that matters most: Cash flow. That’s the engine behind value creation—and the fuel for your exit.

A few benchmarks we live by:

  • Align every business action to one (or more) of these 7 metrics.
  • Hold your team to a minimum 3:1 ROI on growth efforts.
  • Build a culture of 1% daily improvement across all areas.

If you do this well, you’ll move into the top tier of best-in-class companies—and unlock the kind of value that attracts the right buyer, on your terms.